What purpose should the homepage serve?
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Every website has a homepage. But what should the homepage do? What purpose should it serve?
The homepage is a lot like the cover of a book. It needs to quickly convey to the user what the purpose of the website is, much like a book cover must convey what genre of book is. It also has to convince the user to spend more time reading and exploring its content.
The homepage must inspire the user to go deeper into the site, just like a book cover must convince the browser to read through its contents.
Let’s get down to it, below is a checklist of items that you should strongly consider when reviewing your homepage. I have put them in order of importance. Keep in mind, based on the goals for your website one or more of these may not be applicable for you.