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Amazon.com is America’s largest online retailer with over 50 million visitors a month. With so much traffic, how do they tailor to each user and convert them?
Goals: sell online & offline products, sell user’s content & items, sign up new users, extend website’s reach
Audience: consumers, sellers, writers, businesses, developers and advertisers
Clear, consistent navigation.
The header of the homepage features the logo that doubles as a home button, a left hand navigation bar, an expanding search bar, a shopping cart button and a login for returning users. All of the elements remain consistent throughout the rest of the site, even the left hand navigation bar which condenses into a drop down on subpages to allow for underlying content to fill the full width of the page. Read the rest of this entry »
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Maybe you already have a website or maybe you are planning out a new one. In either case, you need to spend some time and thought on defining conversions.
What is a conversion you ask? A conversion happens when a user on your site takes an action that you intended. If you have an eCommerce site, and a visitor makes a purchase on your site, that’s a conversion.
Light vs Heavy
Now that we know what a conversion is, let’s talk about Heavy Conversions and Light Conversions.
A Heavy Conversion is an action that takes a lot from the user, such as a purchase, filling out a contact form, or becoming a member of your site. Typically, a Heavy Conversion requires the user to give something up, such as money. Read the rest of this entry »
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Every website has a homepage. But what should the homepage do? What purpose should it serve?
The homepage is a lot like the cover of a book. It needs to quickly convey to the user what the purpose of the website is, much like a book cover must convey what genre of book is. It also has to convince the user to spend more time reading and exploring its content.
The homepage must inspire the user to go deeper into the site, just like a book cover must convince the browser to read through its contents.
Let’s get down to it, below is a checklist of items that you should strongly consider when reviewing your homepage. I have put them in order of importance. Keep in mind, based on the goals for your website one or more of these may not be applicable for you.
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