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We always tell our clients that social media and in our case, blogging, is a commitment. A commitment not to be taken lightly, and one that comes with consequences if broken.
There is a lot of irony in the fact that our last blog post was on commitment issues and social media and how to test yourself to make sure you are up to the challenge. Well, apparently we were not up to it.
Now that we have that out of the way, let’s talk about the damage:
1. We had a good amount of traffic coming to the Inovator, and now it’s dropped, significantly.
2. People were talking with us via the blog, emails, tweets and yes even the good old phone. But we left that conversation and it’s cold now.
3. Lastly, I can only imagine how many people must have thought the worst had become us and we closed up shop. Quite the opposite I can assure you, but actions speak louder than words.
So why am I telling you all of this? For one, I am sorry, and secondly and most importantly, I don’t want you to make the same mistake.
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We have done a multitude of different presentations at events, universities and the like. But, we have not done a webinar. Ironic right? So, we would like to present our first ever webinar designed for creatives at agencies.
The webinar is about Design and Search Engine Optimization, two things that you don’t hear much about together.
Proper Search Engine Optimization is not just about programming, its starts with the creative. Learn how your agency can be designing new projects to be properly read by Google, Yahoo, and the other major search engines. You will also see real world examples of how designing a site properly can make a huge impact on your rankings.
Here is a list of some of things you will learn from attending this webinar:
• Valid XHTML/CSS and what it means to you
• Web safe fonts and alternatives
• How to properly use Flash
• Top mistakes made in the Creative Process
Want to attend? The webinar is on July 15th at 2PM EDT. It’s free and you can register here: www1.gotomeeting.com/register/291566936
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Doug Logan, web + interactive director of Inovat and the Web Chairman of AIGA Central PA, will discuss the fundamentals of designing for the web from a graphic designer’s point of view.
Topics will include understanding different screen resolutions, web browsers, typefaces on the web, user experience, search engine optimization and more.
There will also be time for question & answer at the end of the presentation.
When? Wednesday, November 19, 2008
Where? Millersville, University
Details? http://centralpa.aiga.org/events.cfm?eventID=68