2 Comments
We always tell our clients that social media and in our case, blogging, is a commitment. A commitment not to be taken lightly, and one that comes with consequences if broken.
There is a lot of irony in the fact that our last blog post was on commitment issues and social media and how to test yourself to make sure you are up to the challenge. Well, apparently we were not up to it.
Now that we have that out of the way, let’s talk about the damage:
1. We had a good amount of traffic coming to the Inovator, and now it’s dropped, significantly.
2. People were talking with us via the blog, emails, tweets and yes even the good old phone. But we left that conversation and it’s cold now.
3. Lastly, I can only imagine how many people must have thought the worst had become us and we closed up shop. Quite the opposite I can assure you, but actions speak louder than words.
So why am I telling you all of this? For one, I am sorry, and secondly and most importantly, I don’t want you to make the same mistake.
1 Comment
Twitter, Facebook, MySpace, and the list goes on. Social Media is all the rave right now, but is it worth anything to your business? Sure there has been success stories, like Dell’s $1 million in revenue over the ’08 holiday season. But are you Dell? Can you realistically look to make that kind of revenue on Twitter or any social network for that matter?
Regardless of whether or not you can make money via social networking, the bigger question is, do you have the time to commit to it?
Everything in life takes work. You can expect to get nothing in return if you put nothing into it. So try this, before you take the plunge of signing up your company’s brand on Twitter or creating a Facebook fan page, sign yourself up. Yea, you personally. And instead of tweeting about random things such as what you had for lunch, try to tweet about things related to your industry. How many tweets can you come up with? How many followers can you get? How many useful conversations can you have?
I think you might be amazed at how hard it is to stay on topic in a social network. There are a lot of companies who’s social networking presence is either just a “me too” dialogue or is just used to spam users with promotions. Social networking is about being real, well as real as you can be in the digital space, and people quickly see through fake and feeble attempts of companies just trying to push their brand.
1 Comment
We have done a multitude of different presentations at events, universities and the like. But, we have not done a webinar. Ironic right? So, we would like to present our first ever webinar designed for creatives at agencies.
The webinar is about Design and Search Engine Optimization, two things that you don’t hear much about together.
Proper Search Engine Optimization is not just about programming, its starts with the creative. Learn how your agency can be designing new projects to be properly read by Google, Yahoo, and the other major search engines. You will also see real world examples of how designing a site properly can make a huge impact on your rankings.
Here is a list of some of things you will learn from attending this webinar:
• Valid XHTML/CSS and what it means to you
• Web safe fonts and alternatives
• How to properly use Flash
• Top mistakes made in the Creative Process
Want to attend? The webinar is on July 15th at 2PM EDT. It’s free and you can register here: www1.gotomeeting.com/register/291566936