Digital Explorers

Digital explorers are the Marco Polo’s of a new age.

In 1287 a man named Marco Polo changed the face of the western world making one of the first significant connections to the eastern world. His established connection was more than an anthropological one. The connection eventually opened up a trade route named the Silk Road. Its connection yielded a huge benefit to the western world.

What happened to people like Marco Polo?

Do people like Marco Polo still live today? Or are the days of exploration of new parts of the world over? Is there still room for exploration of new and lucrative venues of business? Are there still people like Marco Polo connecting parts of the world in a new way?

The Silk Road.

The Silk Road was a series of ancient trade routes stretching across Central Asia to Europe, its name still evokes imagery of caravans drawn by camels packed full of Chinese silk, ivory, jade and gold. These caravans traversed across snow topped mountains through deserts and every imaginable geographic and cultural obstacle. The great explorers that piloted these caravans spent years making journeys, but only a few completed the task and the ones who did reaped tremendous profits. Read the rest of this entry »

How well does your website convert users?

Maybe you already have a website or maybe you are planning out a new one. In either case, you need to spend some time and thought on defining conversions.

What is a conversion you ask? A conversion happens when a user on your site takes an action that you intended. If you have an eCommerce site, and a visitor makes a purchase on your site, that’s a conversion.

Light vs Heavy

Now that we know what a conversion is, let’s talk about Heavy Conversions and Light Conversions.

A Heavy Conversion is an action that takes a lot from the user, such as a purchase, filling out a contact form, or becoming a member of your site. Typically, a Heavy Conversion requires the user to give something up, such as money. Read the rest of this entry »

Simple, beautiful websites.

It may sound strange, but one of our goals at Inovat this year will be to focus on building simple, beautiful websites. Why? Not because simple is always better, in fact, sometimes simple doesn’t cut it. Not because we cannot do complex, see PlanetEarthPlay.com. Because simple, we think, is typically better for our clients.

Why is simple better for our clients? Because our clients hire us to build them a website that does something. That something could be a user purchasing a t-shirt or joining a mailing list. It could also be a user simply finding out more information about our client.

A simple navigational structure is easy to navigate. A simple cms is easy to update. Most importantly, a simple website doesn’t get in the user’s way.