Homepages that work: Amazon.com
April 22nd, 2009
Amazon.com is America’s largest online retailer with over 50 million visitors a month. With so much traffic, how do they tailor to each user and convert them?
Goals: sell online & offline products, sell user’s content & items, sign up new users, extend website’s reach
Audience: consumers, sellers, writers, businesses, developers and advertisers
Clear, consistent navigation.
The header of the homepage features the logo that doubles as a home button, a left hand navigation bar, an expanding search bar, a shopping cart button and a login for returning users. All of the elements remain consistent throughout the rest of the site, even the left hand navigation bar which condenses into a drop down on subpages to allow for underlying content to fill the full width of the page. Read the rest of this entry »