Sorry we dropped the ball.
Posted in News & Events, Social MediaWe always tell our clients that social media and in our case, blogging, is a commitment. A commitment not to be taken lightly, and one that comes with consequences if broken.
There is a lot of irony in the fact that our last blog post was on commitment issues and social media and how to test yourself to make sure you are up to the challenge. Well, apparently we were not up to it.
Now that we have that out of the way, let’s talk about the damage:
1. We had a good amount of traffic coming to the Inovator, and now it’s dropped, significantly.
2. People were talking with us via the blog, emails, tweets and yes even the good old phone. But we left that conversation and it’s cold now.
3. Lastly, I can only imagine how many people must have thought the worst had become us and we closed up shop. Quite the opposite I can assure you, but actions speak louder than words.
So why am I telling you all of this? For one, I am sorry, and secondly and most importantly, I don’t want you to make the same mistake.
June 22nd, 2010 at 2:50 pm
Great post! It is so easy to open communication channels now, but very hard to make good use of them, and to keep people engaged (and stay engaged yourself)
For every site I’ve built, half of them have news sections/twitter/blogs/ that are ghosts towns.
Comment by AndrewJune 22nd, 2010 at 2:56 pm
We’ll hopefully we only have to say “sorry” once :)
Comment by Doug