Comments on: Email Testing tools http://www.theinovator.com/marketing/email-marketing/email-testing-tools/ The Official Blog of Web & Interactive Firm Inovat. Fri, 13 Aug 2010 22:38:26 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Will http://www.theinovator.com/marketing/email-marketing/email-testing-tools/comment-page-1/#comment-352 Will Mon, 02 Aug 2010 18:52:21 +0000 http://www.theinovator.com/?p=232#comment-352 dotMailer (http://www.dotmailer.co.uk) also have an inbox preview feature which is outsourced to Return Path. dotMailer (http://www.dotmailer.co.uk) also have an inbox preview feature which is outsourced to Return Path.

]]> By: Reiki Attunements http://www.theinovator.com/marketing/email-marketing/email-testing-tools/comment-page-1/#comment-148 Reiki Attunements Thu, 14 Jan 2010 23:39:07 +0000 http://www.theinovator.com/?p=232#comment-148 Love Perusing your blog... always interesting. Thankyou!!! Love Perusing your blog… always interesting. Thankyou!!!

]]> By: Ross Kramer http://www.theinovator.com/marketing/email-marketing/email-testing-tools/comment-page-1/#comment-5 Ross Kramer Wed, 31 Dec 2008 04:26:07 +0000 http://www.theinovator.com/?p=232#comment-5 ...since you asked for comments... Litmus provides a novel approach, however, lacks some table stakes features to make it a market leader. That being said, I think they've got a pretty good "37signals-ish" approach to email rendering. MailChimp and Campaign Monitor resell (via an API) the products from market leaders Return Path (www.returnpath.net) and Pivital Veracity (www.pivitalveracity) Lyris rolled their own rendering tool via an acquisition a few years ago. While considerabilty more expensive than Litmus, Return Path and Pivital Veracity provide a much more robust set of tools and world-class staff to back it up. If email is your mainstay you want to check those guys out. However, that's not to take anything away from the Litmus guys who if I'm not mistaken still have day jobs at other companies. …since you asked for comments… Litmus provides a novel approach, however, lacks some table stakes features to make it a market leader. That being said, I think they’ve got a pretty good “37signals-ish” approach to email rendering.

MailChimp and Campaign Monitor resell (via an API) the products from market leaders Return Path (www.returnpath.net) and Pivital Veracity (www.pivitalveracity) Lyris rolled their own rendering tool via an acquisition a few years ago.

While considerabilty more expensive than Litmus, Return Path and Pivital Veracity provide a much more robust set of tools and world-class staff to back it up. If email is your mainstay you want to check those guys out.

However, that’s not to take anything away from the Litmus guys who if I’m not mistaken still have day jobs at other companies.

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