Designing for Search Engines

We have done a multitude of different presentations at events, universities and the like. But, we have not done a webinar. Ironic right? So, we would like to present our first ever webinar designed for creatives at agencies.

The webinar is about Design and Search Engine Optimization, two things that you don’t hear much about together.

Proper Search Engine Optimization is not just about programming, its starts with the creative. Learn how your agency can be designing new projects to be properly read by Google, Yahoo, and the other major search engines. You will also see real world examples of how designing a site properly can make a huge impact on your rankings.

Here is a list of some of things you will learn from attending this webinar:

• Valid XHTML/CSS and what it means to you
• Web safe fonts and alternatives
• How to properly use Flash
• Top mistakes made in the Creative Process

Want to attend? The webinar is on July 15th at 2PM EDT. It’s free and you can register here: www1.gotomeeting.com/register/291566936

Homepages that work: Amazon.com

Amazon.com is America’s largest online retailer with over 50 million visitors a month. With so much traffic, how do they tailor to each user and convert them?

Goals: sell online & offline products, sell user’s content & items, sign up new users, extend website’s reach

Audience: consumers, sellers, writers, businesses, developers and advertisers

Clear, consistent navigation.

The header of the homepage features the logo that doubles as a home button, a left hand navigation bar, an expanding search bar, a shopping cart button and a login for returning users. All of the elements remain consistent throughout the rest of the site, even the left hand navigation bar which condenses into a drop down on subpages to allow for underlying content to fill the full width of the page. Read the rest of this entry »

How well does your website convert users?

Maybe you already have a website or maybe you are planning out a new one. In either case, you need to spend some time and thought on defining conversions.

What is a conversion you ask? A conversion happens when a user on your site takes an action that you intended. If you have an eCommerce site, and a visitor makes a purchase on your site, that’s a conversion.

Light vs Heavy

Now that we know what a conversion is, let’s talk about Heavy Conversions and Light Conversions.

A Heavy Conversion is an action that takes a lot from the user, such as a purchase, filling out a contact form, or becoming a member of your site. Typically, a Heavy Conversion requires the user to give something up, such as money. Read the rest of this entry »